This broadcast is useful for shops, service providers and anyone who runs promotions, discounts or regularly updates their offer and wants to notify their audience.
Now you can do it not only with new posts and stories, but also by messaging everyone who has ever written to you – and likely shown interest in your offer.
Many believe this type of broadcast is less likely to trigger blocks, since the conversation is two-way and harder to label as spam. Still, we recommend using it responsibly and have added an unsubscribe option.
We recommend adding the following line at the end of your messages.
Send the word unsubscribe and we'll stop messaging you.
Our system will automatically skip users who replied "Unsubscribe", so they're not annoyed and less likely to report your messages – reducing the risk of a block.
This feature is available in your account under Direct / Promo broadcasts / Open dialogs
How to use it is described in our Instructions. If you have questions, contact support via the ticket system in your account or live chat.