How it works: you add competitors; the service then engages their followers (likes, comments, follows). That draws the follower's attention—if they're really in your audience they'll at least follow back, or become a client.
You can also set filters so we don't take all of a competitor's followers, only those that match. We also score each lead as bot or not—important now that Instagram has tightened limits on follows.
So, finding competitors for your Instagram profile. Today we'll use 2GIS as the source.
A few simple rules:
- The competitor's profile should match your niche (don't add a celebrity if you're in beauty—finding your audience there is hard).
- Follower count matters—bigger is usually better—but check if their followers are active (likes, comments). Not a perfect signal but it helps.
- If your business is local, add competitors near your office first, then your city.
Where to find competitors?
In 2GIS pick your city and search for your niche. Sort the results by rating.
Not every listing has Instagram—if you know they're a competitor, look for their Instagram on their site, other social links, or search in Instagram.
If you're a clothing boutique, big brands often have one account for the whole country—huge following but harder to find your local audience.
When adding a competitor use the username only, not the full URL. Wrong: https://www.instagram.com/artem_dolor/ Right: artem_dolor.
We may add a 2GIS parser later; no dates yet—our devs are busy.