Stick to your theme.
If your account is for your brand, don't drift off-topic too often. Publish themed content that shares your experience or success stories. It's fine to mix in other topics, but keep them aligned with your brand.
Quality photos and video.
We've said it before: post less often but make it good. There are plenty of free and paid tools for editing. You just need to invest the time.
If time is tight, block one or two days for content and schedule everything in our scheduled posting.
Strong captions.
Don't skip on copy. For long captions, the opening line matters—pack it with meaning and emotion. Even if you use clicky headlines, the rest of the text still matters; we're convinced read-throughs affect reach.
Hashtags in the post or in the first comment?
The eternal SMM debate. Research shows over 80% of brands put hashtags in the post. In practice, hashtags at the end of the caption tend to perform better for reach.
Don't be shy to ask.
Ask your audience to like or repost. Engage with people who like and share—thank them in DMs, like back, or offer a discount.
Use our service for mass liking; people like being noticed and often respond in kind.
We hope these tips help you get more likes and comments on your photos.