Best video formats for Instagram

Optimal: up to 1080×1920, vertical 9:16, MP4. Compress before upload. Max file size 4 GB.

Best video formats

MP4 is most common. Size 1080×1080; vertical 4:5 and 9:16. H.264 codec. 4 GB limit.

Choosing the right dimensions

Square 1:1 (1080×1080), vertical 4:5 (1080×1350), horizontal 16:9 (1920×1080). 4 GB limit.

Recommended aspect ratios

1:1 — 1080×1080; 4:5 — 1080×1350; 16:9 — 1080×608. Match ratios for feed and profile.

Aspect ratio importance

1:1 for feed; 4:5 for ads and Stories; 16:9 for large screens. Instagram may crop if not matching.

Video settings

MP4/MOV. Ratios 1:1, 4:5, 16:9. At least 720px width. Up to 30 fps, bitrate 3500–5000 Kbps. sRGB; check volume and audio sync.

Resolution and pixel density

Photos 1080×1080, vertical video 1080×1920. 72–150 PPI.

Bitrate and codecs

Bitrate 2000–5000 Kbps. Codecs H.264, H.265. Follow size and aspect ratio guidelines.

Audio settings

Volume, licensed background music, clear speech and subtitles, sound effects, sync audio with video.

Video:

Q&A:

What video dimensions for posts?

1080×1080 pixels.

What formats are supported?

MP4 and MOV.

What aspect ratios to use?

1:1 (square) is recommended.

What video settings?

Bitrate 3500–5000 Kbps, 24–30 fps.

Can I use vertical video?

Yes; it may be letterboxed to 1:1 width.

What sizes for publishing?

Vertical 1080×1920 pixels.