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IGTV (Instagram Television) is long-form vertical video up to 60 minutes. Channels, subscriptions, comments and likes. Integrated with Instagram for brand and blogging.
What is IGTV
Unlike stories and posts — longer length and vertical format. Create channels, recommendations, live. Benefits: long video, mobile-friendly, wider reach.
How to use IGTV
Set up via the Instagram app, upload from phone or web. Optimize with cover, description, hashtags. See how brands use IGTV successfully.
Video:
Q&A:
What is IGTV and how to use it?
Long vertical video on Instagram; upload via app or web, watch in the IGTV section.
How to create an IGTV channel?
IGTV is tied to your Instagram account; the channel is created when you upload your first video.
How to upload video to IGTV?
Instagram → IGTV icon → Upload. Vertical format, up to 60 minutes for verified accounts.
How to get more IGTV views?
Strong cover, description and hashtags, promote in stories and posts, post consistently.
