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ER (engagement rate) = (likes + comments + saves etc.) / followers × 100%. Shows how active your audience is. Normal range depends on niche and account size.
What ER is
ER shows how much followers react to content. Calculated per post, story or account average. Useful to measure performance and compare with competitors.
Calculating and improving ER
Formula: total engagements ÷ followers × 100%. To improve: quality content, engaging captions, questions, consistency, use insights.
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FAQ:
What is ER on Instagram?
Engagement rate — percentage of audience engagement (likes, comments, saves) relative to followers.
Why track ER?
To evaluate content performance, audience interest and growth trends.
How to calculate ER?
(Likes + comments + saves) ÷ followers × 100%. Can be per post or average.
How to increase ER?
Relevant content, calls to action, replying to comments, polls in stories, best posting times.
