Contents
Set a goal: followers, product launch or brand awareness. Clear rules and prizes. Use emphasis and calls to action in the text.
How to run a giveaway
Post with rules, dates, conditions (follow, tag a friend, like, comment). Pick winner fairly — at random or by criteria. Announce in stories.
Preparation and giveaway copy
Emotional copy, highlight prize benefits. Giveaway length and how the winner is chosen. Strong visuals for the post and stories.
Video:
Q&A:
How to run a giveaway on Instagram?
Set goal, prizes and rules, create the post and optional stories, choose and announce the winner.
How to write attractive giveaway copy?
Brief prize and rules, clear steps and emphasis on what to do.
How long should a giveaway run?
From a few days to 1–2 weeks — enough reach without losing interest.
How to pick the winner?
Random among those who met the rules (comments, follows) — manually or with giveaway tools.
