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Cost depends on audience, format and competition. CPC (per click) and CPM (per 1000 impressions). Set budget in the ad manager. Targeting by location, age, interests improves performance.
Targeted ad pricing
Cost per click ranges from cents to several dollars. CPM — roughly $5–10 per 1000 impressions on average. Factors: niche, location, seasonality, ad quality. Payment: CPC, CPM or fixed rate.
Benefits of targeted ads
Precise targeting by location, age, gender, interests. Instagram’s large audience. Stats and measurable results. Ads in feed and stories. Flexible formats: photo, video, carousel.
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FAQ:
What are the benefits of targeted ads?
Reaching the right audience, measurable results, feed and story formats. Ability to test creatives and audiences.
What affects the cost?
Budget, targeting (location, age, interests), seasonality, competition, ad quality.
How to see ad cost?
In Instagram/Facebook Ads set budget and audience — the system will show estimated cost per click and reach.
How to set the right budget?
Start with a small budget, watch CPC and conversions. Scale when it performs. Align with goals: reach, clicks or actions.
