Contents
- Instagram profile header: tips and recommendations
- Choosing a profile photo
- How to choose a profile photo for Instagram
- Tips for choosing a profile photo
- What types of photos to avoid for a profile picture
- Profile bio and links
- Video
- What information to put in the header?
- Which header elements matter most?
- Can you use hashtags in the header?
- Character limit in the header?

Instagram is a popular social network. Your profile header is what users see first. It should be attractive and informative.
Tips: quality photo (logo, portrait, landscape); short informative bio with hashtags; one active link to your site or socials. The header is your calling card.
Instagram profile header: tips and recommendations
Quality photo; short info about you or your brand; relevant hashtags and links; nice design (colors, text, fonts). Follow these to get more attention.
Choosing a profile photo

Photo should reflect your personality. Quality: clear, well lit. Style matches your theme. Calm background. Show emotion and expression. For a brand – logo or symbol. Profile pics are small – choose a recognizable image.
How to choose a profile photo for Instagram
Clear, bright photo, high resolution. Remember it appears circular – edges may be cropped. Face in the foreground, good light. Natural, not over-edited. Your profile photo is your face on the network.
Tips for choosing a profile photo
Clear, quality image. Recognizable portrait or logo. Matches account theme. Square – center the image. Bright, attractive colors without overload. Avoid distracting background.
What types of photos to avoid for a profile picture
Avoid: blurry or low quality; photos with other people or animals; too distant or pixelated; inappropriate (provocative, offensive). A suitable photo makes a strong header.
Profile bio and links
In the bio: theme, account purpose, services. Only one clickable link in the website field; for multiple links use Linktree, Bio.fm. Don't overuse line breaks or too many links.
Video:
Q&A:
What information to put in your Instagram header?
Name or brand, short description, contact info, links to website and socials.
Which header elements matter most?
Profile photo – bright, quality, shows personality or theme. Color palette and consistency with the header matter.
Can you use hashtags in the header?
No. Use hashtags in post captions. The header is for introducing your account and main info.
Is there a character limit in the header?
Yes. Up to 150 characters including spaces. Use the limit well.