How to create an effective Instagram profile header

Bridgit Team
Bridgit Team January 12, 2024 Updated: February 5, 2024

How to create an effective Instagram profile header

Instagram is a popular social network. Your profile header is what users see first. It should be attractive and informative.

Tips: quality photo (logo, portrait, landscape); short informative bio with hashtags; one active link to your site or socials. The header is your calling card.

Instagram profile header: tips and recommendations

Quality photo; short info about you or your brand; relevant hashtags and links; nice design (colors, text, fonts). Follow these to get more attention.

Choosing a profile photo

Choosing a profile photo

Photo should reflect your personality. Quality: clear, well lit. Style matches your theme. Calm background. Show emotion and expression. For a brand – logo or symbol. Profile pics are small – choose a recognizable image.

How to choose a profile photo for Instagram

Clear, bright photo, high resolution. Remember it appears circular – edges may be cropped. Face in the foreground, good light. Natural, not over-edited. Your profile photo is your face on the network.

Tips for choosing a profile photo

Clear, quality image. Recognizable portrait or logo. Matches account theme. Square – center the image. Bright, attractive colors without overload. Avoid distracting background.

What types of photos to avoid for a profile picture

Avoid: blurry or low quality; photos with other people or animals; too distant or pixelated; inappropriate (provocative, offensive). A suitable photo makes a strong header.

Profile bio and links

In the bio: theme, account purpose, services. Only one clickable link in the website field; for multiple links use Linktree, Bio.fm. Don't overuse line breaks or too many links.

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Q&A:

What information to put in your Instagram header?

Name or brand, short description, contact info, links to website and socials.

Which header elements matter most?

Profile photo – bright, quality, shows personality or theme. Color palette and consistency with the header matter.

Can you use hashtags in the header?

No. Use hashtags in post captions. The header is for introducing your account and main info.

Is there a character limit in the header?

Yes. Up to 150 characters including spaces. Use the limit well.

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