Contents
Strong creative, define target audience, target by interests/demographics/location. Test and analyze results.
Choosing ad format
Formats: image, video (up to 60 sec), carousel, Stories, IGTV. Goals and audience guide choice. Stories = top placement, interactive; feed = native feel; IGTV = long video.
Key launch strategies
Target audience and research; strong creative; mobile optimization; track performance and adjust.
Video:
Q&A:
What audience works best for Instagram ads?
By interests, demographics, behavior. Define your audience and set targeting in Ads Manager.
Which ad format is most effective?
Depends on goal. Stories for reach and engagement; feed for conversions; video for product story.
Tips for creating ad creative?
Eye-catching visuals, short clear copy, clear call-to-action, mobile-friendly layout.
What targeting tools are available?
Facebook Ads Manager: interests, demographics, behavior, custom and lookalike audiences.
