How to create a visual style on Instagram

Bridgit Team
Bridgit Team January 22, 2024

How to create a visual style on Instagram

Unified account concept: color scheme, photo style. Quality content and editing. Colors and fonts build recognition; composition and grid keep the feed consistent.

Color palette and fonts

Choose a main palette and 2–3 accent colors. One or consistent filters. Fonts: primary and accent, readable and compatible. Save settings for a consistent look.

Composition

Rule of thirds, lines and shapes, negative space, lighting. Profile grid: collages, themes, balance. Avoid clutter — quality over quantity.

Video:

FAQ:

What tools to use for visuals?

Canva, Adobe Photoshop, mobile apps. Templates and filters help maintain a consistent style.

How to choose a color scheme?

Match your theme and mood. Tools: Adobe Color, Color Hunt. Use the same palette across posts.

How to use graphic elements?

Lines, shapes, icons, frames — for accents and separation. Don’t overcrowd; pair with color and fonts.

How to keep the visual consistent?

One color scheme, one font set, same editing style. Templates and frames for posts. Post regularly.

Ready to try? First 24 hours free.