How to use Instagram Live for brand promotion

Bridgit Team
Bridgit Team 27 January 2024

How to use Instagram Live for brand promotion

Live streams let you interact in real time: product demos, tips, Q&A, contests. Use hashtags, emoji, location; save the live to your profile.

Live: promotion tips

Prepare content, plan and announce. Engage viewers: answer comments, run polls or quizzes. Quality: lighting, stable connection, sound, filters.

Content and audience engagement

Be original, clear structure, visuals. Set goal and audience, plan ahead, use engaging formats and involve viewers during the live.

Video:

Q&A:

Why use Live for brand promotion?

Direct connection with audience, product demos, trust and recognition.

Who is interested in Lives?

Followers and people interested in your topic; announce your Lives in advance.

How often to go Live?

Regularly but sustainably — e.g. weekly; consistency matters.

What topics to cover in Lives?

Products, how-tos, behind-the-scenes, Q&A, guests and collabs.

Ready to try? First 24 hours free.