Contents

Live streams let you interact in real time: product demos, tips, Q&A, contests. Use hashtags, emoji, location; save the live to your profile.
Live: promotion tips
Prepare content, plan and announce. Engage viewers: answer comments, run polls or quizzes. Quality: lighting, stable connection, sound, filters.
Content and audience engagement
Be original, clear structure, visuals. Set goal and audience, plan ahead, use engaging formats and involve viewers during the live.
Video:
Q&A:
Why use Live for brand promotion?
Direct connection with audience, product demos, trust and recognition.
Who is interested in Lives?
Followers and people interested in your topic; announce your Lives in advance.
How often to go Live?
Regularly but sustainably — e.g. weekly; consistency matters.
What topics to cover in Lives?
Products, how-tos, behind-the-scenes, Q&A, guests and collabs.