Contents
Contests grow followers and engagement. Set a goal (growth, product launch, awareness), choose a prize and rules. Follow Instagram rules and local laws.
Why run contests
Contests build a positive brand image, provide feedback and generate content. They strengthen audience connection and boost activity.
Attracting new audience
Define target audience, attractive prizes, variety of formats (photo, giveaway, quiz). Engage with participants, use hashtags, clear rules and deadlines.
How to run a contest: step by step
Step 1: goal and prize. Step 2: rules and requirements. Step 3: post and promo. Step 4: spread the word (post, stories, ads). Step 5: pick winner and announce. Step 6: wrap-up and thanks.
Video:
FAQ:
Why run contests on Instagram?
Follower growth, engagement, brand awareness, feedback, free promotion through participants’ reposts.
What type of contest to choose?
By goal: giveaway, photo contest, quiz, best comment. Pick a format your audience will enjoy.
What prize to choose?
Relevant to your niche and valuable to the audience: product, discount, certificate. Interest matters more than price alone.
How to promote a contest?
Post with rules and prize, announce in stories, email, targeted ads. Contest hashtag, ask to share.
