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Instagram is a global social network. Billions of people have an account. Its appeal isn’t only about sharing moments; you can attract clients, grow a blog or business. To make your account work, you need to grow it. The platform is highly competitive—over a billion users, smart algorithms, strong brands. If you want to stand out, create a page that catches the eye.
To make it interesting to others, don’t stop at posts and stories—focus on promotion too. This article covers ways to grow your Instagram following.
Why get Instagram followers?
If you’re used to social media, you can spot accounts that are growing followers on purpose. They usually have clear goals, not just popularity among friends. A visible Instagram profile helps with money and more. Even if you’re not monetising, knowing how to grow followers is useful. Reasons to grow your following:
- 1. Business. You need two main levers: budget and promotion. When money is tight, smart promotion via Instagram can help.
- 2. Self-expression. Many want to be creators or bloggers. Growing a following helps you run a blog on Instagram or YouTube.
- 3. Income. Many people earn through Instagram. With the right approach you can get stable extra income.
Where to start?
Before diving into tactics, set a goal. Answer one question: «Why do I need an audience?» Main aims:
- earn from ads or your own products;
- promote a business;
- build a personal brand and get known;
- promote your creative work.
Choose a strategy. Define your niche and make a content plan for at least a month. Know your target audience and what could attract them.
To avoid big mistakes early on, study competitors. Find accounts in your niche and check:
- what content works and interests the audience;
- posting frequency;
- follower counts;
- engagement you can expect;
- how they interact with the audience.
Update this information regularly. Use it to build your promotion strategy. Don’t just copy competitors—stay unique and creative.
Profile design matters. First impression depends on it. Your Instagram page should have:
- 1. A search-friendly username or display name with a clear keyword. Both are indexed.
- 2. A clear, simple profile photo. Avoid tiny text or complex images—avatars are small.
- 3. A well-written bio. Use it fully. Describe what you do and use emojis if it fits.
- 4. A clickable link. If you have a site, other socials or YouTube, add the link.
If your profile misses any of this, improve it. Keep a consistent style that matches your topic and brand. Username, name, avatar, bio and posts should work together.
Mass liking and mass following
To promote your account and attract real users (not bots), you can follow people and like their posts. They often check who liked them and visit your profile. This works best with smaller, personal accounts.
Big accounts with hundreds of thousands of followers rarely notice new followers. If you regularly follow and like others in your niche, some will follow back. Target people who might be interested in your content—e.g. followers of your competitors.
Manual mass following is effective but time-consuming. Special services automate likes and follows from your account. One of them is bridgit.me.
Hashtags
Hashtags help categorise content and make it discoverable. They help posts get into recommendations and top results. If your post gets there, more people see it and some will follow you.
Hashtags can be high- or low-frequency. High-frequency ones are very popular and competitive. The same tag can be «high» for a 500-follower account and «low» for 100k. Calculate your optimal frequency: average likes on your last 9 posts, divide by 9, multiply by 1000. That number is your max hashtag frequency for now.
Using only high-frequency tags usually won’t get you into the top. Mix high and low. If unsure, use tools. Check each tag manually: open Instagram search, enter the tag, see how many posts use it.
To check a hashtag:
- open Instagram search
- enter the tag
- check total number of posts
That shows whether the hashtag is high- or low-frequency.
Locations
Add location tags to posts. Choose places where your audience is. That shows you have something in common. If you blog about travel, tag the place in your posts.
Comments
Leaving smart comments on other profiles can bring followers. Prefer accounts with many followers so more people see your comment.
Comments are a classic tactic. The last two show under the post. Comment on popular pages. A slightly controversial comment can spark replies and visits to your profile.
You can comment not only on Instagram but on YouTube, other socials, forums. Leave your opinion and naturally mention your Instagram or username. Offer value, don’t spam.
Instagram promotion service
Growing a profile takes time and effort. If you’re starting out and want to reach thousands of followers without burning out, use automation services. One popular option is Bridgit.me. It offers:
- round-the-clock work with potential followers;
- automatic likes to attract users;
- mass following with your settings;
- automatic unfollow;
- multiple accounts;
- respect for Instagram limits;
- account statistics;
- human-like behaviour;
- saving time and effort.
Bridgit.me suits those who want results without doing everything manually. You get growth with minimal time and cost.
Contests and giveaways
Contests help you get noticed. People join easily when the only requirement is to follow. Partner with others for bigger prizes. Regular contests can grow your following quickly. After a giveaway, some will unfollow—be ready. Prefer comment-based entries over story reposts to attract more participants.
To filter out prize-hunters, make entry rules stricter. Running a giveaway costs something. For a business account you can offer a discount, coupon or certificate as the prize.
Influencer ads
Paying influencers to promote you is a popular method. Done right, it brings many followers. Influencers promote both brands and newcomers. Native ads are trusted. Bigger influencers cost more—use them only if their audience is your target. Define your audience, find pages in your niche, agree on a post. Let the influencer or their copywriter write it; they know how to engage. Agree on reporting and track how many followers or visits you get.
You can also promote your profile with targeting. It works for business accounts. You can boost a post from the profile or set up campaigns in Facebook Ads Manager. Boosting is simple; full targeting gives more options: reach, followers, site traffic, sales, etc.
Live streams
Video is important in 2024. A profile with only photos can feel boring. Live streams engage. When you go live, followers get a notification—but announce it in stories too. Lives help you talk to followers. To attract new ones, do lives with other creators.
They can recommend you to their audience and vice versa. Joint lives benefit both. Many forget to save lives—save them to IGTV.
That’s the first thing users see in recommendations. If you get to the top, you’ll get new followers. Subscribing in IGTV is the same as on Instagram. You can also share the live in stories when you don’t have time for separate content.
Video
Conclusion
Getting attention isn’t enough—you want people to follow. To set up your profile well:
- choose a memorable username;
- add a clear, attractive avatar;
- write a compelling bio;
- use highlights (stories available 24/7);
- add contacts and links to other socials or projects;
- post regularly so your audience stays engaged.
Stories and highlights matter. Highlights keep important stories visible and can work like a mini-site (prices, portfolio, reviews).
Track stats to see what brings followers. Switch to a business or creator account for full analytics. Giveaways and contests can grow numbers fast but use them carefully. To grow seriously, create engaging content, fill your profile, post stories and lives, keep a consistent style. It takes time—you won’t get millions in a week.
