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Giveaways on Instagram are contests or fundraisers: prizes, entry rules (follow, tag friends, repost). They help attract attention, grow followers and engagement. Can be used for charity.
Giveaways on Instagram: what they are
Giveaways are prize draws (products, discounts, cash). Organizer sets rules; participants complete actions. A tool for audience growth and marketing.
Definition and purpose
Giveaway means a gift or contest. Attracts followers and boosts activity. For participants — a chance to win; for the brand — awareness and loyalty.
How to run a giveaway
Create a post describing the campaign, choose a prize and dates. Set rules (follow, tag friends, hashtag). Publish and track entries. For fundraising — use the "Add fundraiser" option in the post.
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FAQ:
Why run giveaways on Instagram?
Giveaways are for contests or fundraising: growing followers, charity, supporting creators. They increase engagement and reach.
How to use giveaways on Instagram?
Create a post with campaign description, prize and rules. Publish and promote in stories. For fundraising use the in-post fundraiser option.
How to create a giveaway post?
New post → photo/video → describe prize and rules (follow, tag, hashtag). Set deadline. For fundraising — select organization and goal.
Pros and cons of giveaways?
Pros: follower growth, engagement, awareness. Cons: possible non-target followers and bots; clear rules are essential.
