Contents

Business profile gives analytics, ads, contact button, shop. Setup: switch to business profile in settings, choose category, add contacts and bio.
Business account on Instagram
Create: Settings → Switch to professional account → Business → category, name, contacts, website. Analytics, ads, Contact button, Instagram Shop for products.
Setup and use
Fill profile: bio, link, contacts. Publish content and stories, use insights for strategy.
Video:
FAQ:
How to create a business account on Instagram?
Settings → Account → Switch to professional account → Business. Set category and contacts.
What are the benefits of a business account?
Insights, ad tools, contact button, option to link Facebook Page.
What tools for promotion?
Targeted ads, promoting posts and stories, reach and engagement insights.
Can I link to other social networks?
Yes: link a Facebook Page for ads and cross-posting.